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DTSTART:20150916T163000Z
DTEND:20150916T180000Z
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SUMMARY:3rd Wednesday Lunch Hosted by PWC
DESCRIPTION:Professional Women's Connection \n\nMen Welcome\n\n\n\nLifestyle Marketing\n\nUsing Core Values to Market Products and Services\n\n\n\nLifestyle core values and their trends must be understood if marketers of products and services are to be successful in motivating buying\, using and attending.  What\, how\, why\, where and when purchase and consumption occurs is significantly effected by one?s state of mind. \n\n\n\nAttend this Professional Women's Connection event to learn how a creative analysis of values and their trends can become an actionable marketing strategy.\n\n\n\nSpeaker: Marshall Ottenfeld\n\nManaging Partner at M&D Research Associates\n\nAdjunct Professor in Marketing at Roosevelt University's Heller College of Business\n\n \n\nMarshall Ottenfeld is widely recognized as a research professional and for numerous contributions to industry development\, Marshall works closely with clients to assure their marketing programs are properly targeted\, and most importantly\, productive.\n\n \n\nExperience:\n\n\n	Contributing author of two ARF publications: Criteria for Marketing and Advertising Research and Focus Groups:  Issues and Approaches.\n	Contributed numerous articles to professional journals and a frequent speaker at industry conferences.\n	President ? Mid-America Research\, Inc.\n	SVP\, National Chair and Director Marketing Research Services for the DMB&B advertising agency. Senior research officer servicing General Motors\, Anheuser Busch\,  Amoco Corp.\,  MARS\, Colgate and other international brands.\n	Chicago Tribune\, Wells Rich Greene Advertising\, the Advertising Research Foundation and Abbott Laboratories.\n	Graduate of the University of Chicago and Roosevelt University.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:14px\;"><span style="font-family:arial\;"><strong>Professional Women&#39\;s Connection</strong><strong> </strong><br />\n<em>Men Welcome</em><br />\n<br />\n<span style="font-weight: bold\;">Lifestyle Marketing<br />\nUsing Core Values to Market Products and Services</span><br />\n<br />\nLifestyle core values and their trends must be understood if marketers of products and services are to be successful in motivating buying\, using and attending.&nbsp\; What\, how\, why\, where and when purchase and consumption occurs is significantly effected by one?s state of mind.&nbsp\;<br />\n<br />\nAttend this Professional Women&#39\;s Connection event to learn how a creative analysis of values and their trends can become an actionable marketing strategy.<br />\n<br />\n<strong>Speaker: Marshall Ottenfeld</strong><br />\nManaging Partner at M&amp\;D Research Associates<br />\nAdjunct Professor in Marketing at Roosevelt University&#39\;s Heller College of Business<br />\n&nbsp\;<br />\nMarshall Ottenfeld is widely recognized as a research professional and for numerous contributions to industry development\, Marshall works closely with clients to assure their marketing programs are properly targeted\, and most importantly\, productive.<br />\n&nbsp\;<br />\nExperience:</span></span>\n\n<ul>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;">Contributing author of two ARF publications: <u>Criteria for Marketing and Advertising Research</u> and <u>Focus Groups:&nbsp\; Issues and Approaches.</u></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;">Contributed numerous articles to professional journals and a frequent speaker at industry conferences.</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;">President ? Mid-America Research\, Inc.</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;">SVP\, National Chair and Director Marketing Research Services for the DMB&amp\;B advertising agency. Senior research officer servicing General Motors\, Anheuser Busch\,&nbsp\; Amoco Corp.\,&nbsp\; MARS\, Colgate and other international brands.</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;">Chicago Tribune\, Wells Rich Greene Advertising\, the Advertising Research Foundation and Abbott Laboratories.</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family: arial\;">Graduate of the University of Chicago and Roosevelt University.</span></span></li>\n</ul>\n
LOCATION:Clementi's 602 W. Northwest Hwy Arlington Heights\, IL
UID:e.858.4304
SEQUENCE:3
DTSTAMP:20260424T035230Z
URL:https://arlingtonhcc-nova-gzcms.preview.gochambermaster.com/events/details/3rd-wednesday-lunch-hosted-by-pwc-09-16-2015-4304
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